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Brian Dixon left his comfortable job as a CEO for a charter school with a five and a half million-dollar budget, and jumped head first into entrepreneurship—starting back at zero. He thought if he just had the best site, services, and team then it would lead to success. Instead he ended up with no clients at all. Up against a wall, Brian reconsidered everything he thought he knew about life and work. He discovered the unexpected key to business isn’t impressing people, it’s knowing how to truly serve them. Brian went on to be the cofounder of hope*writers, a sought-after coach, popular podcaster, and author of the bestselling book Start with Your People. Join our conversation to hear more of his story and learn why relationships, not products or projects, are the real secret to success.